Might be just a snake swallowing game. 21st century business Herald said senior national women's Eve NY is actively preparing for the takeover of the brand world renowned Christian Lacroix Haute Couture tailor brand.
World-renowned custom of high fashion brand Christian Lacroix
According to people familiar with the matter said, on July 27, the eve NY in France had submitted relevant proposals, is one of the 3 finalists bidding for the company. At present all parties declined to tender Eve NY prices. But according to available information, Eve NY at least to pay 50 million euros to make Christian Lacroix rejuvenated.
"If the bid is successful, they will be brought to Christian Lacroix in the greater China area (China, Hong Kong, Macao and Taiwan) brand of permanent use. "These people say, they refer to Eve NY IDG capital and investors.
This transaction be seen later this month at the latest.
Hugo Shong, IDG China founding partner, said: "since IDG capital and foreign consumer goods companies and their investors over the years has established friendly and stable cooperative relationship, which makes IDG capital to respond to Christian Lacroix transaction information for the first time. "
Opportunities for financial crisis
"I don't think this is the end, I hope it is the beginning of another. "Christian Lacroix himself.
Fall 2009 at the Paris Haute Couture catwalk, Christian Lacroix uncharacteristically, extensive use of black, blue, interwoven with gold embroidery as a final farewell.
In July this year, Christian Lacroix declares bankruptcy. Financial crisis affects Haute Couture custom fields, and the pigment and Christian Dior and custom branded Channel famous Haute Couture, into the abyss of bankruptcy.
Lacroix CEO Nicolas Topiol said the series of sales of clothing fell by 35% Lacroix2009 autumn 2008 loss of $ 14 million. As of June this year, the company failed to pass power of investors and financial partners to strengthen the company.
Christian Lacroix and Bernard Arnault in 1987 established the Haute Couture tailor company, once the VMH brands, 1995 was sold to Florida's Falic group.
Creating opportunities that Eve NY. Headquartered United States women's brand aimed at career women in New York to create "wardrobe culture", each of its clothing in China only limited edition of 40-80. From China in 2001, Eve NY is currently in the country, including Korla City out of the more than 60 flagship stores. Ms Shen Hong of the CEO and Chief Creative Officer, who had served as a diplomat, before Yue-Sai Global Marketing Director of the company.
IDG fashion layout
Slightly before "IT" IDG out the international fashion brands, "is no accident. "Said Hugo Shong, IDG capital in recent years has been closely following consumer goods especially clothing industry. Keyanshi fashion big lie doctor robe lights on
In late 2007, shortly after the investment Eve NY, IDG and Guangdong benbo release $ 30 million, becoming its second largest shareholder. In addition, IDG or online clothing brands where the customer Eslite (VANCL) and investors in China's largest fashion website YOKA. IDG is to create a map of their own fashion, from news to product.
The reason behind this, is the huge consumption power of China fashion goods. Benbo, for example, set up in 2004 after its turnover reached 100 million Yuan for the first year, in 2006 and doubled sales in 2007 reached 350 million Yuan.
Backed by the parent company, IDG group, IDG capital culture fashion sense of proximity.
In 1998, IDG and United States largest consumer magazine publisher Hearst joint venture strategic alliance, the success of the Metropolitan (Cosmopolitan) assignment of copyright to the fashion magazine in China. On this basis, IDG and United States other magazine publishers National Geographic Society, and Rodale, Conde Nast, Reed Business Information, such as establishing a similar relationship in domestic cooperation published Harper's Bazaar, Esquire, Vogue health and the bride over 20 consumer magazines.
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