Autumn October, Shanghai fashion week 2015 spring summer come and to, in promote China original design power, training support excellent Designer, help push independent brand innovation development of based Shang, will constantly introduced new of international cooperation mode, to "based local both international vision" of multidimensional released pattern and "creative design and commercial landing both" of features positioning, built on diversified trade brand culture activities platform.
Shanghai fashion week spring/summer 2015 event, trend publishing, will be held the international brand, authority of the professional exhibitions, competitions and many other activities, rendering the latest fashion design concept, trend-setting trends at the same time, shaping the fashion field, play series, aggregate industries of the industry chain resources, improving urban fashion the important role of adsorption in Shanghai.
And creative business climate
Unique independent designer brand has become the unique Shanghai fashion week participants. Noteworthy is that consumption upgrading in recent years, with the domestic market, especially the elite consumer groups split, "designer" this concept is increasingly popular. Accordingly, independent designers and their teams in the same market in a time-consuming process, more grounded.
Vertu Global Chief Executive Mr Massimiliano Pogliani
Shanghai fashion week spring/summer 2015, these changes in the works will have been further reflected--the famous fashion brand Marisfrolg (masifeier) launched the designer branded ZHUCHONGYUN publish the works for this season's fashion week kicked off. Ji Cheng, and Ban Xiaoxue, Guo Zifeng, Ye Weicheng, Kyrgyzstan Kyrgyzstan, and Li Dengting, cultural peak, and Jin 翀yu, Liao Xiaoling, Qin Xu, Yang Guanhua, and Su Guangyu, and Ling Yali, and Jia Tang, and Wang Dacheng, and Wang Dequan, and Jiang Jia, Chief frequently, more and more people are familiar with spring/summer will carry the name of their latest works, flyovers, Shanghai fashion week shows the original design concept. New York fashion week were surprised to read it
Fashion week in April 2014, critically-acclaimed concert day, and harvest the enthusiastic reaction of "killing day" will continue this season concert at the Shanghai fashion week publication. Pillars at different stages of the design in selected seven designers, share their stories. Including: in the former Suehide reaction in the encouraged Mr and Guo Yiran, pillars show the first series Su Renli, Liu Xiaolu, the new selected pillars of Fresh Air, Angie Chen, Feng Yuqi, as well as the famous designer Wang Haizhen of London. Open show, pillar also invited three Accessories Designer: Sun Hefang, and Song Yang and Zhou Yuan in VIP ROOM next to the show for the latest series of static display.
If full of vitality of designer brands, is clarity itself gradually while maintaining the personality market segmentation, positioning, market maturity of commercial brand with a relatively high emphasis on design innovation, has become this season's Shanghai fashion week show a new look. DECOSTER, and Prolivon, and OASIS, and MF, and AKCLUB, this emphasis on designer brand at home and abroad, this season will show the details of creative excellence, in recent years the brand has become a fashion week show new orders with a combination of benign operation, improve the market competitiveness of the product. This season's new high quality women's clothing brand "rack" and "poetry", will be shown through the ingenuity of the show playing, its heritage the Mission of Eastern aesthetics.
Exploration of designer brands online sales channels is one of the popular topics in recent years. Shanghai fashion week spring/summer 2015 works released during the launch of the new designers brands online marketing platform-"Uptown", release DANNY ZHANG, living in left, three cooperation REINEREN designer brand show, guests can shop by scanning QR code directly into the online platform, new t easy in the Pocket. In addition to the e-commerce operations light luxury men's wear brand LA CORDE, from London fashion week after Pusan, Shanghai fashion week will also show grace.
As a landmark of Shanghai's culture and fashion, Xintiandi, Shanghai has always been committed to promoting the development of China's original design. As a designer brand commercial landing practice, many designers mentioned above were already settled in the new world of Fashion Mall, through fashion week show and the sale of products complement each other and helps designers better integration into the market. Played a good role model.
New men arena
Since the founding date, Shanghai fashion week new, dedicated to the growth of talented type designers display and promotion platform, helped them gain attention and accept the market testing the industry, so as to better open. Years of practice has proved that, at the Shanghai fashion week made a "cutting-edge", now many have become a mainstay of local design.
Shanghai fashion week this season more designers will face appearance, is all the more expected. As young after the designer Wen Hao Tian, ANNAKIKI Founder Yang Zi, MOODBOX designer Qin Xu, Li Wei, founder Awaylee, founder JONNY FU Fu Qiang, TNC designer Chen Jialun and Zhang Jiajun, graduated from Central Saint Martins in London designers C.J.Yao, sojourn France designers such as Li Wenjun. Last year the fledgling surprised four men's wear designer Hu Xin-yan will continue her unique style this season, again show debut new works.
As the design source of water of the forces nouvelles, student film show is a feature of Shanghai fashion week platform mining the new plates. This season, fashion week, IFA fashion designers in the Shanghai University of Engineering Science College students will bring to "v-static" as the theme of the graduation show, while University of engineering and technology and New Zealand Otago Polytechnic design newcomers to illustrate their vision for the future.
Dialogue in Shanghai with the world
In strong support of local design and branding at the same time, Shanghai fashion week, as always, committed to the promotion of international brand localization release. Multi cultural hold harmony is to be given to this character also formed the Shanghai fashion week open platform features. Shanghai fashion week spring/summer 2015 will work overseas fashion brand presents the new international fashion trends. From "Queen of chiffon" establishment of Italy famous brand Alberta Ferretti (Albert glotfelty) will offer China Taiping Lake debut in Xintiandi, also landing new shows are committed to linking Central European culture VDS SHOWROOM,VDS this season will carry 4 European designers held a special overseas brands collection show.
Shanghai fashion week spring/summer 2015 during the event, in Jingan district, Shanghai Exhibition Center, the item will be released for international brand--ShanghaiInternational Fashion Showcase (SIFS). Review started at the beginning, Shanghai fashion week dedicated to the introduction of international brands in the Chinese market, and with the development of domestic design, matures local designers and brands increasingly show the protagonist, but Zhou Lian international fashion platform function never wavered. And simple to complex overseas show different, is now an international brand in the Shanghai fashion week debut presents a multicultural State. Local brands and overseas big names in dialogue with the formation of a platform, but also to provide consumers with more choice. From October 15 to 22nd, the friendship Hall of Shanghai Exhibition Center will usher in Diesel, GiambattistaValli and ErmenegildoZegna, the three international brands, fashion customized opening party, senior fashion show diversity and fashion micro films global publishing activities. SIFS project will build an international top fashion feast, further establishing the position of fashion capital of Asia in Shanghai, Shanghai fashion week effect of international publishing platform will also be expanded again.
Urban fashion adsorbability
With the adjustment of industrial structure in China improved, Shanghai fashion week for urban fashion brought about by adsorption and aggregation effect gradually show, all kinds of fashion and business activities are in the fashion week debut in Shanghai over the same period:
From September 24 to 26th appeal and most influential Asian footwear and leather products trade fair – fourth theMICAMshanghai international brand-name shoe leather exhibition in Shanghai, has been on display at the Shanghai Exhibition Center. The Shanghai fashion week at the show held at the same time the "new forces-Shanghai costume design design the future College Exhibition" activities, let the concerns of the community to the next indigenous design of the forces nouvelles.
From October 15 to 17th, the fourth Mode Shanghai Shanghai international fashion fair will be held in the Shanghai Exhibition Center, after 4 years of precipitation and accumulation Mode of Shanghai will be more professional services, more targeted audience solicitation as the basis for the brand channels for enterprises to enter the market to provide efficient optimization platform. Mode at the Shanghai show also will present a United States Edge Showroom join brought about by its 11 brands of fashion brand collections show.
From October 21 to 22nd, Shanghai international fashion center will hold a "heritage and blend" 2014 Shanghai fashion week with the theme of "Hui Luoyu fair" Forum, as well as Tsinghua AMP concert-"sweet known coagulation" Haute Couture works.
On October 24, 2014 Shanghai International Model contest finals will be flared up once again look forward to the eye. It is worth mentioning that, this finals comes at the international modeling contest held the 20 anniversary of the fashion torch is handed the banner, classic and heritage will continue.
In addition, forthcoming On Time in 800 show Show, when Don Showroom Shanghai, DFO Showroom, VDS Showroom, FDC exhibition and PREMIERE VISION CHINA vision China fabric exhibition "and many other types of fashion industry related trade activities, as well as new world regions will hold X-change new autumn and winter fashion class, the Style of TV 2014 Top Style fashion Awards, 2014 Knew Style Select set fashion and creative activities, such as, all choices during the fashion week debut in Shanghai, in order to improve the overall activities of the Shanghai fashion week professional and positive impact on brand gold.
As a platform to aggregate fashion industry, series industrial chain is the main function of fashion week. To that end, Shanghai fashion well the newly promoted this season the official service manual, fashion week over the various fashion trade show, events information and brand messages into a book, and strive to provide participation and attention to people inside and outside the Shanghai fashion week provides more convenience.
Shanghai fashion week of success held without from all walks of life cooperation partners of support and enthusiasm participation, Shanghai fashion week 2015 spring summer main image very honored to invited to international Super die Ji Lili tries their best to endorsements, special thanks China new world, and luxury phone leading brand Vertu, and Paris l ' Oréal Salon exclusive, and Maybelline New York, and DS brand car, and Sony (China) limited, and hundred thing (China) limited, and Shanghai new world Langham Hotel, and Italy St bi Tao mineral water and Zeta Villa of full support. Also, special thanks to leading luxury mobile phone brand Vertu, and Shanghai's Plaza (Plaza66) of Shanghai international fashion week brand release (SIFS) project support. In addition, published by the Shanghai fashion week spring/summer 2015 work jury composed of partners, activities during the exhibition Designer, brand design, styling, fashion ideas, the stage effect to conduct a comprehensive review, according to the voting results of various types of award-winning designers, and Shanghai fashion week spring/summer 2015 unveiled at the VIP dinner.
A healthy and orderly environment is the basis of fashion week platform creates vitality. In the promotion of original design, providing better services for Chinese and foreign brands on the road, from the industrial chain of like-minded people are gradually brought together in this international metropolis Shanghai together to create Asia's fashion capital of the world attention.
Shanghai fashion week fashion design brand Shanghai fashion week fashion designers
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